Is ROBO preventing you from seeing the full picture?

Is ROBO preventing you from seeing the full picture?

It is pretty accepted now-a-days that you need to monitor the success of your online marketing efforts. Are your website viewers actively engaging with your content and purchasing your products? Are your AdWords resulting in increased sales? What marketing efforts are ineffective and need to be changed/stopped? These are all vital things to know so thatRead more about Is ROBO preventing you from seeing the full picture?[…]

It’s LIVE!

It’s LIVE!

After 10 months of customer testing, 14 months of development and countless months of customer development, effy is live! effy’s Scheduler Are you a manager who wastes hours every week creating a staff schedule? Do you have to balance your business’s needs, with the availability of your staff? Then effy’s Scheduler is a perfect fit.Read more about It’s LIVE![…]

effy Update!

effy Update!

We at the ‘effy-centre’ have been quite busy in the past few weeks, although working very efficiently (as the name suggest). We are taking part on the Google for Entrepreneur’s Adopt a Start up program, and will be pitching in the semi-final in 2 weeks. We have been polishing our business plan for New Frontier’s, where weRead more about effy Update![…]

Pitch Perfect!

Pitch Perfect!

For startups being pitch perfect is a necessity. They require a lot of work and are constantly changing. But, when delivered and delivered well they are one of the most impactful tools in your arsenal of weapons as a startup. It’s your first point of call for potential customers, investors and for effective networking. ARead more about Pitch Perfect![…]

We have a beta…and more!

We have a beta…and more!

We have a beta user!

This week marked an incredible milestone for effy as we on-boarded our first live user to the platform.

Last week, myself and Norma were incredibly nervous about going out and getting people on the system. Why? It was one of those moments you feel completely exposed and vulnerable, you’re idea and hard work becomes open to real life scrutiny. It’s okay to scrutinise it yourself in your own controlled environment but when it’s put into the public domain your concept becomes a reality, a reality that could potentially destroy your moral in a matter of minutes. Read more about We have a beta…and more!